Archives for etnies

Switch Mongo

Without rolling, let’s face it, skateboarding would be incredibly boring.  Imagine being content without it, being a stationary dud left only to explore the cobwebs of a concrete garage.  Movement is one thing that all skateboarders have in common and without an incline the only way to get it is by pushing.  That is why, after all these wonderful years, we still are enamored by the simple act of pushing.

It’s easy to see why pushing can cause a ceaseless debate on so-called “best practices.”  What’s right, what’s wrong, what’s most effective, and/or what’s the most aesthetically pleasing way to push?  Most would agree that it is faux pas to push mongo; but give a pass on switch mongo.  I like to think that it comes down to whoever is running it.  So whatever your preference is on the matter, we’d like to bring to light a collection of some of the best ever to push switch mongo.  This might make you change your mind.

JB Gillet is hands down one of our favorite French skateboarders of all time.  A true OG, he has a career that spans nearly two decades and he has ridden for some real heavyweights; New Deal, World Industries, Deca, and his long time home of Cliche.  JB’s skating is definitely tech heavy, lots of ledge and switch stance skateboarding.  JB has been running switch mongo for forever and it doesn’t seem like he’ll ever adapt.

Most notably here is JB from etnies’ “High 5″ Video (1995) and Cliche’s “Freedom Fries” (2004):

jb_etnieshigh5bjb_cliche2

 

Like Gillet, Gino Ianucci has had a very long career and he has ridden for some of the most iconic brands ever, think; Black Label, 101, and most recently left his long time home at Chocolate for greener pastures at Fucking Awesome.

What I like most about this switch mongo push is the fact that just prior to this he pushed regular switch in the SAME line. Definitely a move that is unique to few.
Gino in 101’s  “Snuff“(1993):

ianucci_101

Here’s Gino still running it 20 years later:

ianucci

Hate him or love him, Bobby Puleo, is incredibly opinionated on skateboarding and his views can often times leave you scratching your head.  Either you completely agree with him or not at all. One thing we can agree with him on is it’s okay to push switch mongo.
Bobby Puleo from the Infamous video (late ‘90s):

bobbypuelo_infamous2 bobbypuelo_infamous

Like James Kelch at EMB, Ricky Oyola was often regarded as the mayor of Love park in Philly. He is also very outspoken about doggin’ on people who push switch mongo.  We love Ricky, but this makes us immediately put Stevie’s push on the list:

Stevie Williams in the Chocolate Tour video (1999):

steviewilliams_chocolatetour2

Bonus is Stevie’s line from the Chocolate commercial as seen in 411 issue #36 (1999):

steviewilliams_chocolatecommercial

Stevie and Kalis go hand in hand and Kalis is arguably has the illest switch mongo push ever. Kalis can also be quoted about why he pushes switch this way, “If you are goofy footed… Push goofy. At all times. If I’m rolling switch or fakie.. I push my natural stance. I prefer seeing a switch trick after a fakie push. Too much ambidextrous looks bland to me.”  Kalis also goes onto compliment Koston’s switch mongo push saying, “Koston has a dope fakie push.”
Josh Kalis from Alien Workshop’s “Photosynthesis” (2000):

kalis_photosynthesis

Eric Koston from Girl’s “Mouse” (1996) and “Yeah Right” (2003):

koston_mouse2 koston_yeahright2

One of our favorite contemporary switch mongo pusher hails from Black Pool, England; Danny Brady.

Check out Danny’s stride from the now defunct Blueprint’s “Lost and Found” (2005) and more recent “Making Friends with the Colour Blue” (2010):

dannybrady_lostandfound dannybrady_mfwtcb2

Style master Scott Johnston also pushes this controversial way. If Scott does it, we back it.

Scott Johnston from FTC’s “Penal Code 100A” (1996):

scott_johnston_FTC2

Still the same old push in 2013:

scottjohnston_NHS

This list couldn’t be complete without Mike Carroll, no words are needed here.
Mike Carroll from Plan B’s “Questionable” (1991):

mikecarroll_questionable2 mikecarroll_questionable

Skateboarding is partially governed by a set of unwritten rules, however, I think it’s time we lay this rule to rest.

Bonus: Pushing mongo immediately after a nollie backside flip is ALWAYS a good look.  Shout out to Koston from Girl’s “Mouse” (1996) and Gillet from etnies’ “High 5” (1995):

koston_mousejb_etnieshigh5c

 

 

 

 

etnies and Altamont Casual Apparel and Footwear

Altamont Clothing And Etnies Shoes

Altamont Clothing And Etnies Shoes

 

Sometimes You Have To Look Presentable

When those old beaten up Dickies and that Spitfire shirt that smells like last night’s bar tab aren’t appropriate for the occasion, you have to step it up.   Altamont and Etnies have roots deeply embedded in skateboarding.  The Altamont gear feautured is lightweight and perfect for those hot days when you aren’t skating.  The Etnies shoes are made of a mesh upper and a super comfortable STI Evolution Foam sole that makes your feet feel loved after hours of relentless beatings from the pavement.  Hell, you might even catch some trim that’s way out of your league with this look.  Put down the spliff, call a cab, and let’s do this shit play boy.

Products Featured:

Altamont Fielder S/S Woven (Bone) Button-Up

Altamont Sanford (Beige) Shorts

ETNIES Scout (Black)

This Week on the Web: February 6th, 2015

The internet never turns off, or sleeps, making it hard to catch all of those great skate videos coming out daily.  In an effort to curb your relentless search for that video somene told you about we’ve compiled some highlights from skateboarding on the web this week.

1.  Superstar 80’s By Gonz

If you skate, you love Mark Gonzalez, or “The Gonz.”  This dude is definitely old enough to be most of our fathers, but he still knows how to rip on that plank of wood.  He has found his home at Adidas, and this commercial features a retro shoe breing brought back to life by Mark Gonzales.  While this is technically a commercial for a shoe, the video also showcases a good bit of skate footage from the street skating god father himself.  Spoiler Alert: that boardslide off the ramp was nuts!

2.  Behind The French Fred Scenes Are Back On Thrasher Magazine

Fred Mortagne, more commonly known as French Fred, has been in the trenches and filmed some of skateboarding’s most iconic videos including Flip’s Sorry, and Es’ Menikmati.  In the last year or two he has slowly been releasing the raw and sometimes unseen clips from the time period in which he filmed those videos.  Fred’s releases on Thrasher Magazine have been dormant for a couple months, but this week have resurfaced featuring Arto Saari and Kerry Getz in in Barcelona.

3.  Postcard 3

The Magenta Skateboards movement has been on the rise the last couple of years, and for all the right reasons.  Hailing from France, these dudes have brought new light to the creativity and fun of skateboarding within a major city center.  This 9 minute video features some of the most recognizable Magenta heads while also highlighting most of the Bourdeaux scene.  Worth noting, there is a little over a minute of footage from a since deceased french spot in the mid 90’s, and it is dope.

4.  Chris Joslin Plan B-Roll

Highlighting videos of the week wouldn’t even count if Chris Joslin’s crazy ass was not included.  The first three videos have had an unconscious retro theme, but this one is a perfect showcase of where skateboarding stands today.  Chris Joslin is full speed ahead after a “Welcome To Etnies” part, and his break-out part in Plan B’s latest video True.  This footage is all of the stuff he stacked that somehow didn’t make the cut for True.  This guy is a footage machine that con’t be  stopped.  Sit back and hang on to your breeches, this is another wild one.

Where Will Mike Mo Go?

I’m really not 100% sure why this is getting as much hype as it is, but, as most people are already well aware, Mike Mo Capaldi will be leaving Lakai once his contract expires at year’s end.

There’s a whole lot of speculation out there as to where Mike Mo will land, but the conventional wisdom is that he will be heading to DC for a full footwear and apparel deal (which…leads to the assumption that he will be leaving Matix as well).

A really interesting article on the subject was posted on N-SB.org yesterday.  This article discusses the post-Fully Flared departures of Anthony Pappalardo (Converse), Cairo Foster (etnies), Alex Olson (Vans), Eric Koston (Nike SB), and Lucas Puig (adidas)…while describing Lakai as a sort of “development team”…where young talent gets on early, builds names for themselves, and later get lured away by lucrative contracts offered by the big brands.  This article suggests that this phenomenon will become a ongoing pattern for Lakai…especially given the “instant cool factor” that an association with Girl or Chocolate brings.

I guess…the real issue isn’t who rides for who and why, the real issue is the push and pull between the “for the skaters, by the skaters” ethos and big, public brands that have broken into the skate market.

Personally, I’m not going to fight this fight.  Naturally, I would prefer that skateboarding stay true to it’s so-called “core” roots, but, as they say, “core is poor”…and why shouldn’t guys like Mike Mo take the money that’s put in front of them?  Similarly, why shouldn’t these big companies try to build their brands and expand out into skateboarding…particularly if they’re offering a product that skaters want?

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